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Why advertise using promotional products?


People love receiving promotional products. They entwine themselves into our everyday life, serving notjust as useful items, but as powerful, low cost and long lasting advertising tools for your business.

A study conducted by the British Promotional Merchandise Association (BPMA) found that promotional products deliver a higher ROI than radio and outdoor advertising, equal to TV and print advertising. The cost per impression for a mug is £0.001, a mid-range pen is £0.001, a calendar is £0.004 and a USB stick is £0.005. With an average cost per impression at £0.003, the figures compare favourably with the cost per impression of other media with TV coming in at £0.008, radio at £0.003 and advertising hoardings at £0.003.

Reach is a simple numbers game. More messages equate to more opportunity, and although promotional products have a tighter potential reach, they provide a high recollection rate and therefore ROI. The BPMA identified that 94% of us remember the advertiser who gave us a promotional product after we’ve had it for six months.

Everyone loves something for nothing and promotional products act as a continuous reminder for your brand, business, product or service. At work, at home or on the desk, promotional products work hard to deliver repeat brand exposure, which in turn creates a positive impact on how the recipient interacts with your business.

How do we know which products will work best?

Stand out Promotional products which are useful, unique or intriguing tend to work best. For a winning promotion, give away a product that makes you stand out, that is relevant and that will get used on a regular basis. For example, a vehicle glass repair company could use an ice scraper to support a winter campaign. It’s relevant and practical, drawing attention to defects in the owners windscreen. This could be made into a bespoke shape to give the product the extra WOW factor.

Spend time working on your design and message. The final cost is often influenced by the number of colours you print, but don’t let this hinder the design. The additional spend really can make the difference between an average and a stunning promotional product.

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We are here to make it count

T-shirtsWith thousands of promotional products available, it can be daunting to know where to start. We are here to help you all the way. In today’s tough climate, we understand that every penny counts and we are backed by a team of promotional products experts to ensure that we create a campaign that delivers a return on your investment.

Send us your logo and brief, and we will go away, think of relevant products and even visualise them for you. For something out of the ordinary, our specialist sourcing team arranage the beginning to end process to ensure your products are delivered to you when you need them and exactly as approved.

If you want to find out more, please do get in touch and speak to a member of the team.


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